Marketing Manager - Higher Education

Remote

Full Time

Marketing

Experienced

This is a remote position

Our growing, creatively minded and analytically driven Business-to-Business Marketing (B2B) Team is looking for a talented Marketing Manager in the Higher Education space. We’re looking for someone with a passion for higher education, is people-oriented, and focused on content creation in this growing market for our business. This position requires previous experience working for a university, community college, or higher education institution in a marketing role that can bring their knowledge and expertise in this field to our team. The ideal candidate will understand what influences the changes in curriculum, how attract new partners, and drive enrollment. This individual will be integral in our advancement and growth of licensing our medical and coding curriculum, bootcamps, and other resources.
Responsibilities:

Ideate and develop thought leadership content (webinars, eBooks, case studies, etc.) to illustrate our expertise in the market.
Provide valuable insight into the higher education space and influence product, sales, and marketing teams so we can better penetrate this market with new and existing products.
Oversee the partnership implementation and student enrollment for all medical billing & coding bootcamps.
Manage the delivery of all marketing pieces to partners and overseeing that we hit enrollment targets for each partner.
Understand the needs, key drivers, and success metrics from the partner, as well as the importance of driving customer value through connecting each of these customer groups.
Conduct client and student surveys to gain a better understanding of our offerings and how we can drive growth.
Work closely with the B2B and B2C sales team and key stakeholders to identify challenges facing current partners and opportunities for new partnerships.
Regularly present industry updates in the higher education space to that the team is up to date on changes and trends.

Qualifications:

Strong communication, writing and editing skills.
Talent to thrive in a fast-paced environment and easily adapt to change.
Proven ability to build and maintain positive relationships.
Highly creative with experience in identifying target audiences and devising content to engage, inform and motivate.
Solid knowledge of business marketing strategies and communication.
Inventive self-starter and multi-tasker; eager to learn and grow, and bring a positive, can-do attitude to the team.

Desired Education/Experience:

Bachelor's degree, or equivalent experience
Experience in B2B2C marketing strategies
Minimum 3 years' experience in the higher education space
Minimum 3 years’ experience in marketing
Understanding of what influences the changes in curriculum, what attracts students, and what drives enrollment.
Knowledge of the revenue cycle or healthcare field a plus

What We Offer

Compensation commensurate with experience
Comprehensive benefits package including medical, dental and vision insurance
Health Savings Account
Generous PTO and Holiday Pay
401(k) retirement plan
Remote work-from-home

Company Overview:
AAPC (www.aapc.com) is the nation’s fast growing (and now largest) training, certification, and solutions association in healthcare supporting more than 200,000 members across health systems, hospitals, facilities, payers, and practices. Traditionally focusing on the needs of individual member needs, AAPC has recently expanded its enterprise growth efforts to meet the increasing demands of healthcare organizations, educational institutions and licensed instructors.
Attributes:

PASSIONATE | Self-starts and stays highly motivated to achieve aggressive goals. Shares contagious energy and enthusiasm liberally. Maintains an insatiable appetite for progress and excellence
HUMBLE | Learns, adapts, and improves relentlessly. Seeks feedback without insecurity and implements coaching. Recognizes others' contributions gratefully. Approaches work and relationships with an abundance mentality
TRUSTWORTHY| Integrity-centered, honest, truthful, and transparent in all aspects of work. Keeps commitments to external and internal parties. Holds self strictly accountable
RESPECTFUL | Appreciates the benefits of diversity and never discriminates. Remains open to new ideas. Places customers' and team members' interests ahead of own interests

AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items.

We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin, or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Who referred you to this position? Enter their first and last name here.

Desired salary*

In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!*

150

Are you legally authorized to work in the United States?*

Do you now, or will you in the future, require sponsorship for employment visa?*

Do you have experience with Business-to-Business-to-Consumer (B2B2C) marketing, B2B &/or B2C?*

What marketing platforms do you have experience using?*

Tell us about your experience/successes working with departments outside of marketing? Are you a good collaborator?*

Do you live in California?*

Do you have a relative that currently works at AAPC?*

If you have a relative that currently works at AAPC, please provide their full name.

Can you give me some examples on content you have created to demonstrate a company's thought leadership and/or to drive student enrollment?*

How strong are your writing skills? Please provide a short explanation.*

Human Check*

Submit Application