Product Owner-Marketing

Remote

Full Time

Marketing

Mid Level

This is a remote role

Summary

The Product Owner (PO) for AAPC’s Marketing group focuses on delivery for the marketing website, aapc.com, and the supporting martech ecosystem. The PO translates product strategy into clear, actionable backlog items, ensures high-quality implementation, and works day-to-day with Product Management, Marketing Engineering, Design, Content and Analytics stakeholders to ship improvements that drive measurable outcomes.
This role is highly execution-oriented, technical and requires strong communication, organizational skills, and comfort working in agile environments to keep the team aligned, unblocked, and delivering value iteratively.

Key Responsibilities

Backlog Ownership & Agile Execution

Run the day to day - lead agile rituals for marketing engineering workstreams (planning, backlog refinement, reviews/retros) across a global team.
Own, groom, and prioritize backlog for Marketing Engineering initiatives aligned to the Marketing PM’s roadmap.
Write detailed user stories, tasks, and acceptance criteria that accurately reflect business goals and user needs.
Partner with developers, stakeholders, UX/UI designers, Product, and content strategists to deliver initiatives end-to-end.
Remove blockers and coordinate dependencies across teams.

Website Delivery (aapc.com)

Support feature and content delivery for aapc.com, including templates, landing pages, navigation updates, conversion improvements, and technical SEO needs.
Partner closely with engineering teams to define, prioritize, and translate complex technical requirements into actionable user stories.
Partner with designers to clarify requirements and ensure UX/brand consistency.
Validate release quality through acceptance testing, UAT coordination, and post-launch checks.
Track and resolve defects, gaps in requirements, and edge cases quickly.

Cross-Functional Collaboration

Act as the primary day-to-day liaison between Marketing Engineering and stakeholders in Marketing, the larger Product organization, Content, Design, and Engineering groups.
Clarify priorities, align dependencies, and communicate timelines, risks, and tradeoffs with PM and stakeholders.
Keep relevant teams informed of upcoming releases and progress.

Process & Continuous Improvement

Help maintain strong agile/product hygiene (clear definitions of done/ready, healthy backlog, visible progress).
Identify recurring bottlenecks and propose improvements to team workflows.
Contribute to documentation for new features, processes, and martech/tooling updates.
Coordinate website releases and go-to-market readiness with Marketing, Sales, and Customer Success.

Qualifications

5+ years experience as a Product Owner, Digital Project Manager, or similar delivery-focused role and comfort with technical product ownership
Demonstrated experience working within the software development lifecycle delivering digital experiences and running teams within agile framework
Savy with common delivery tools, including Jira/Confluence, Figma
Strong ability to translate goals into structured requirements, user stories, and acceptance criteria.
Excellent communication and stakeholder coordination skills.
Strong attention to detail and commitment to high-quality delivery.
Bonus points for experience running marketing sites, growth funnels and e-commerce chops, supporting CMS-driven marketing websites and/or martech ecosystems.

Core Competencies

Execution excellence and operational rigor
Clear, structured requirement writing
Strong collaboration and stakeholder management
Analytical mindset with comfort using data to validate outcomes
Bias for action and iterative delivery
Comfortable navigating ambiguity and shifting priorities
Ability to manage multiple workstreams and deadlines concurrently.

What We Offer

Competitive compensation commensurate with experience
Comprehensive benefits package including medical, dental and vision insurance
Health Savings Account
Generous PTO and Holiday Pay
401(k) retirement plan

AAPC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices based on race, sex, age, disability, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.

We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, disability, religion, national origin, or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above-listed items.

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Do you now, or will you in the future, require sponsorship for employment visa?*

Do you currently reside in the state of California?*

Have you managed delivery for a CMS-driven marketing website or martech ecosystem (e.g., Adobe, Sitecore, WordPress, HubSpot, Optimizely)?*

Do you currently reside in the state of Utah?*

Have you worked directly with software engineering teams in an Agile environment for LESS than 3 years, including writing user stories and acceptance criteria and are a at a junior level of expertise?*

Imagine all the items in your product backlog are suddenly marked as "high priority." How do you decide what gets built next and what gets pushed back?*

What is the difference between project management (focusing on deliverables and timelines) and product ownership (focusing on value and outcomes)?*

Have you served as a Product Owner, Product Manager, or Digital Product Lead with direct responsibility for backlog prioritization and sprint delivery for a software or web product?*

Have you worked directly with software engineering teams in an Agile environment for at least 3 years, including writing user stories and acceptance criteria?*

Have you owned delivery for a customer-facing website, digital platform, e-commerce site, or marketing website?*

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